


Shot on the iconic Ipanema Beach in Rio, with the Dois Irmãos hills as a backdrop, this Spring/Summer campaign was designed to reflect the energy of sunshine, optimism, and effortless style. As art director, photographer, and retoucher, I set out to capture the laid-back confidence of the collection through crisp compositions, soft natural light, and a modern, minimal aesthetic that lets the eyewear speak for itself. Rising Sun Glasses is more than just a fashion brand. It supports eye care initiatives in developing countries. This duality of style and purpose shaped the overall direction, balancing editorial flair with a deeper mission-driven story.