







This project focused on developing the visual identity and marketing materials for Dario Scala, a hair and makeup artist known for his refined, artistic approach to beauty. The goal was to create a cohesive brand system that reflects his personal aesthetic - elegant, modern, and deeply expressive. I designed a full set of branding and communication assets, including business cards, service menus, stationery, and promotional materials. Each element was crafted to feel both luxurious and approachable, giving Dario a consistent visual presence across every client touchpoint.