Niel Showroom Branding & Website
Niel showroom is a women's ready-to-wear retailer based in Neuchatel, Switzerland and created by Chaleda Darmanger. She is committed to offering a selection of niche brands from young fashion designers along with a comprehensive range of customer services that allow consumers to embrace their unique style. Neil Showroom entrusted me to establish a brand identity that champions the showroom’s unique experience to drive awareness and engagement with its audience. In an effort to express the brand’s distinct voice, I created the logo, the POS communications collaterals and the website taking a highly visual and minimalistic approach.
