Niel Showroom - Brand Identity & Website
Based in Neuchâtel, Switzerland, Niel Showroom is a women’s ready-to-wear boutique founded by Chaleda Darmanger. It champions emerging, niche fashion designers and offers personalised services that allow each customer to embrace their own distinctive style. Chaleda invited me to help shape a brand identity that truly reflects the boutique’s personal, refined experience. From designing the logo and POS materials to building the website, I used a highly visual, minimalist approach to highlight what makes NIEL Showroom special and to help build awareness and connection with its community.
